Press Room

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press@ariat.com

Press Releases

FORBES

Ariat Boots are Built for Performance, Comfort & Style
The ride—a good one, mind you—lasts just eight seconds. But with the level of danger attached to the athletes engaged in the PBR (Professional Bull Riders) tour, they want every detail of their equipment dialed in. That includes the technology in their footwear.
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Date: 5/23/23

FOOTWEAR NEWS

Ariat Launches Resale Marketplace
Ariat International is joining the growing resale movement. The California-based company announced today that it has partnered with resale tech company Archive to launch a secondhand marketplace for its products.
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Date: 3/14/23

KRQE NEWS 13

Ariat Helps Keep Weaving Tradition Alive in Northern New Mexico
Artists in northern New Mexico have teamed up with a major clothing brand to keep a New Mexico tradition alive. “This is actually a deep-rooted part of New Mexican history, and it’s really not very well known, but it is very important,” said 8th-generation Rio Grand Weaver Emily Trujillo.
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Date: 5/3/23

COUNTRY LIVING

Ariat Artist Ashley Mcbryde's Weekend Essentials
Fresh off her win at the Grammy Awards (she and Carly Pearce took home Best Country Duo/Group Performance for "Never Wanted To Be That Girl"), Ashley McBryde is back with brand new music.
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Date: 3/3/23

RIVET

Ariat Denim is a Rodeo Star
Authenticity is priority number one for jeanswear brands that want to ride high in rodeo and equestrian circles.
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Date: 11/1/22

COWGIRL

Pink is the Color of the Season
Ariat has released a boot that stays true to the brand’s core while embracing trending pink fashion hues.
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Date: 2/2/23

THE DAILY BEAST

Bench Made Boots are a Masterpiece
Ariat just released the most beautiful, handcrafted cowboy boots you've ever seen.
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Date: 2/2/23

FORBES

Ariat Collaborates with the King of the Cowboys
Trevor Brazile, record-holding 26-time World Champion cowboy, had an idea that broke him from his comfort zone while staying true to the roots of western boots.
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Date: 1/2/23

THE ZOE REPORT

Western Heritage R Toe is a Cool Fall Pairing
Fall is a season that makes it exceptionally easy to get enthusiastic about dressing up.
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Date: 9/27/22

POPSUGAR

Rambler Patriot Boot is a Chip Gaines Must Have
Chip wears his pair of Ariat Rambler Patriot Western Boots every day.
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Date: 9/6/23

EQ LIVING

Ariat Takes Gold!
America’s leading survey of equestrians’ favorite brands, people, places, and more.
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Date: 9/1/23

INSIDE HOOK

Ariat Boots are Both Durable and Stylish
Ariat is synonymous with working Western footwear.
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Date: 7/21/22

PUREWOW

Chandler Western Boot is a Stylish Silhouette for All
Here are seven styles you’ll want in on for fall trends.
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Date: 9/13/22

HUFF POST

Ariat Paddock Boots are Made for Any Occasion
These ankle-high boots are both stylish and functional.
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Date: 8/1/22

MEN'S HEALTH

Solado Venttek Boot Named Best Performance Riding Boot
A great pair of quality cowboy boots is essential for a Western-inspired look.
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Date: 5/18/22

GEAR JUNKIE

Ariat's Evolving Boot Technology
Ariat continues to bring new technology to the forefront of athletes in need of boots.
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Date: 6/1/22

EVENTING NATION

Ariat Tri Factor Breeches Perform
Factors to consider for riders shopping for their next pair of breeches include durability, comfort, fit, and price.
Read More
Date: 4/5/21

EVENTING NATION

Ariat Blends Function and Fashion
Fashion meets functionality for riders in competitive events.
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Date: 2/25/21